How Beny was
created.

Why we built Beny.

Beny started in one of Melbourne's long lockdowns. Watching businesses we loved scramble to hold onto their teams, watching employees stretch every dollar a little thinner, we kept circling the same question: how do we actually care more for our people?

Three problems wouldn't leave us alone. How does a small or medium business compete with the big end of town for great talent? How does it keep that talent once it has them? And how does any of us help an employee whose weekly shop has quietly outpaced their pay rise?

Beny was our answer. We took the scale and reach of our previous networks and turned it into buying power: a closed marketplace of real Australian brands, with prices our members get because they're part of Beny. Strength in numbers, in one place, on an app that lives in your pocket.

No more benefits buried on an intranet nobody opens. No more "log in at work to claim it." Add your partner, your parents, your housemate. Content on physical, social and mental wellbeing sits alongside the dollar savings, because the two were never really separate.

The further we got, the more enterprise teams started knocking. They had the same problems wearing different suits: engagement that wouldn't budge, vendors price-gouging on annual renewals, multi-year lock-ins, and almost no way to prove the program was working. Beny solved those by accident, then by design.

The road so far.

From an idea in lockdown to a live platform serving Australian workplaces. Here's how it happened.

1. Jul 2020
   Beny ideation, in lockdown.
2. Jan 2021
   Company set up. Brand building and tech design.
3. Jul 2021
   App build begins.
4. Jul 2022
   Live testing with real Australian businesses.
5. Jan 2023
   Launch with our existing networks.
6. Jan 2024
   Beny commercialised.
7. Now
   Global dominance.