For brands & affiliate networks

Get your brand in front of
engaged Australian employees.

Beny puts your offer in the hands of hundreds of thousands of working Australians and their families, through an app they open every week. Real shopping habits. Real engagement. Measurable results.

Become a partner How we work with partners
0+Australian brands on the platform
0lifestyle categories
$0projected savings per member each year
Why partner with Beny

An audience that's
actually shopping.

Beny is where Australian workplaces bring their benefits to life. Your brand shows up where everyday spending already happens, at a fraction of the cost of traditional media.

A highly targeted audience

Beny members are working Australians with disposable income, active routines and weekly shopping habits. They come to the app looking to save, which means they come ready to buy.

Performance you can see

Transparent reporting on clicks, views, campaign performance and engagement. You'll know exactly how your brand is showing up in the Beny app, every month.

In-app, in the moment

Featured placements, category tiles, "What's new" announcements, push notifications and seasonal campaigns, all running inside the app members already trust.

Australian-focused, curated

We're selective about the brands we work with. Your offer sits alongside the best of Australian retail, wellness, entertainment and travel, not scattered in an endless catalogue.

How we work with partners

Two ways to
join the network.

Whether you already run an affiliate program or you'd like to build something bespoke, there's a path to Beny that fits your business's setup.

Path 01

Direct brand partnerships

You work with our team directly. We agree the offer, the positioning and the rollout, then promote it to the right corners of our audience.

  • Dedicated partnership managerOne contact who understands your category and growth goals.
  • Custom offers and bespoke campaignsWork directly with our marketing team to understand your goals, target audience and what has and hasn't worked for your brand in the past. Member-exclusive pricing, limited-time launches and co-branded activations, all built around those conversations.
  • Featured placementsHero category tiles, "What's new" announcements, in-app spotlights and push notifications.
  • Custom performance reportingMonthly reporting on clicks, views, campaign performance and engagement, tailored to your KPIs.
Path 02

Affiliate network partners

Already running a performance program? Plug Beny into your existing affiliate infrastructure and we'll drive incremental sales through the networks you already use.

  • Connected to the major networksCommission Factory, Awin, Impact, Partnerize, Rakuten and more. We can plug into whatever you're already using.
  • Automated tracking & attributionClean referral links and tracking pixels mean every sale is measured, attributed and reconciled by your network.
  • Performance-based modelYou pay a commission only on the sales Beny drives. No upfront media fees, no minimums.
  • Fast onboardingIf your program is already live, we can have your offers in front of our members in days, not months.
  • Optional brand spotlightsAffiliate partners can still access featured placements and seasonal campaigns as needed.
Categories we're growing

Where we're
actively adding partners.

If your brand sits in one of these twelve lifestyle categories, we'd love to talk. Even outside of these, get in touch, we're always open to strong Australian brands.

Fashion & apparel
Food & nutrition
Groceries
Fuel & automotive
Entertainment
Travel & accommodation
Health & wellness
Fitness & activewear
Home & lifestyle
Technology
Financial services
Gift cards
What you get

More than
a listing.

Beny is an actively curated network, not a bulk affiliate directory. Partners are supported, featured and measured properly.

Become a partner
01
Reach Australian workplaces

Your brand sits inside the benefits platform of hundreds of growing Australian employers, from household-name retailers to challenger brands.

02
Multi-channel exposure

In-app tiles, category pages, "What's new" announcements, gift card campaigns, seasonal promotions and reward moments.

03
Transparent reporting

Monthly performance reports covering clicks, views, campaign performance and engagement, plus audience insights you can actually use.

04
Co-marketing opportunities

Joint campaigns, PR moments, social content and cross-promotion with complementary Beny partners.

Partner FAQ

Questions from
our partners

Who should partner with Beny?

Australian brands (or Australian operations of global brands) that sell to consumers and have a compelling offer, exclusive discount or gift card proposition. If your product fits inside one of our twelve lifestyle categories, you're a strong fit.

Do you work through affiliate networks?

Yes. We're active on the major Australian affiliate networks including Commission Factory, Awin, Impact, Partnerize and Rakuten. If your program is already live on one of these, onboarding is fast.

What types of offers perform best?

Member-exclusive pricing (discounts not available in-market), straightforward savings on high-frequency categories (groceries, fuel, entertainment), gift card propositions and limited-time campaigns tend to drive the strongest engagement.

Is there a cost to partner?

No upfront fees and no minimum spend. Direct partnerships are commercially flexible (commission, flat rate, gift card supply arrangements) and affiliate partners pay only the commission they've agreed with their network.

How long does onboarding take?

Existing affiliate program: days. Direct brand partnership with custom offers and featured placement: typically two to four weeks, depending on creative and offer complexity.

Do you do exclusivity?

We don't require category exclusivity. For high-impact launches and bespoke campaigns, we can discuss limited-period exclusivity as part of a direct partnership.

How do I start the conversation?

Email info@beny.com.au with a short note about your brand and the category you sit in. We'll respond within two business days.

Let's put your brand
in front of the right people.